If you’re not familiar with the concept of negative space, it’s the empty space around and between the main elements in a design. In logo design, it’s common practice to use negative space to form shapes that help convey the meaning of the logo. Since our eyes tend to focus on the positive space, sometimes these “hidden shapes” go unnoticed at first glance. That’s why sometimes you have to look a little bit closer to get the full meaning. the main core idea for this project is to combine a chowchow shape whit a calssic chinise red dragon shape to build this powerful logo!
i will be delighted if you like it and make comments on this logo.
some real use of the logo
digital use of the logo
